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Be remembered. Be brief.

Posted on Jun 27th, 2008 by KareAnderson : smartpartner KareAnderson

• “Bank fees are like financial wedgies.” • “One of the founding fathers of rock and roll has left the building he helped construct.” • “Eat food, not too much, mostly vegetables.” Guess which of... More »

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Movingfrommetowe

Offer What the Media Needs to Cover Your Story

Posted on Jun 2nd, 2008 by KareAnderson : smartpartner KareAnderson

Want to become your kind of media’s favorite subject matter expert? Read ten tips with links to real life examples to become catnip for that media to quote you. Thank you Nancy Schwartz for this... More »

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Movingfrommetowe

Don’t Let That Reporter Catch You Off-Guard

Posted on Jun 2nd, 2008 by KareAnderson : smartpartner KareAnderson

When conservative radio talk show host Glenn’s Beck’s "butt surgery" was featured on You Tube, the media, bloggers and a wild assortment of pundits had a field day covering it. Are you ready if someone... More »

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Movingfrommetowe

Who You’re Around Affects Who You “Are”

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

Many believe that the opposite of love isn’t hate but disinterest. Emotions Revealed author, Paul Ekman takes that finding a bit further. In his research (described in Blink), Ekman discovered that when one person in... More »

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KareAnderson : smartpartner

A small detail can spread a large message

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

30 years ago, H. Rap Brown said, “Violence is as American as cherry pie.” Remarking on the world’s passivity in the face of Stalin’s mass murder, a newspaper editor noted, “Millions of deaths are a... More »

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KareAnderson : smartpartner

Craft the sequence of details that become

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

... stepping stones down an irresistible path. • “Money makes the world go around.  Diamonds make it stand still.”  - Zales advertisement • Despite being married to an alcoholic, facing constant money struggles, Terry Ryan’s... More »

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KareAnderson : smartpartner

Borrow a familiar phrase ...

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

... from another “world.” In a review of the uplifting book about Ryan’s mother, Jennifer Foote Sweeney wrote, “I (have) accepted Evelyn Ryan as my personal savior.” • Back in 2002, observing the still-unfolding story... More »

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KareAnderson : smartpartner

Cross-label people, situations, products or causes

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

One man’s the world’s No. 1 golfer for eight years, winning eight events in 2006, including the PGA and the British Open. Another’s the world’s No 1 tennis player since 2004, winning Wimbledon and the... More »

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KareAnderson : smartpartner

Set the context for how others

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

.. will view a situation. • American Express advises, “Don’t leave home without it.” Then, to alleviate (or aggravate?) some cardholders’ fears of buying online, the company followed up with this ad slogan, “Don’t leave... More »

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Be lofty – and accountable

Posted on Feb 27th, 2007 by KareAnderson : smartpartner KareAnderson

 “My goal is to place technology into the hands of as much of the world’s population as possible,” said Advance Micro Devices’ CEO, Hector Ruiz at the World Economic Forum in Davos, Switzerland. Admirable but... More »

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KareAnderson : smartpartner
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