This persusion technique probably won’t work on hormonally-hit teenagers (sorry weary parents) yet you could try it on spouses, co-workers or customers. Suppose, for example, you’re tired of the dirty cups in the office coffee... More »
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If Berkeley linguistics professor, Dr. George Lakoff <http://www.rockridgeinstitute.org/people/lakoff> had his way, the Kerry campaign would have run a commercial attacking the "baby tax." He wanted to divide the interest on the national debt by the... More »
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"Does stuff have to look like an action movie these days to exist in the front half of our brain? This stuff isn't even on the news. We devote more attention to things we cannot... More »
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Last month your colleague asked you to present your team's ideas for streamlining some of the tasks in your unit. The meeting is today. You're thoroughly prepared and confident that your team's ideas are worthwhile.... More »
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"We learned to chant, ‘I used to date a beauty queen. Now I date my M-16.’” You could get court-martialed for losing your weapon, and here they’ve lost 14,000!” said former Army captain in Iraq,... More »
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~ A reporter once breathlessly approached Calvin Coolidge, the U.S.'s 30th president, most notable as a man of few words. The reporter said, "Mr. President, I bet my colleague here I could get you to... More »
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Many believe that the opposite of love isn’t hate but disinterest. Emotions Revealed author, Paul Ekman takes that finding a bit further. In his research (described in Blink), Ekman discovered that when one person in... More »
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You may have “The Curse of Knowledge” as Chip and his brother Dan Heath have dubbed this phenomena in their new book, Made to Stick. As Mark Howell encapsulates it, “Ever try to lead your... More »
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have our hand out," reads one advertisement that turns an outmoded stereotype on it's head, showing an open palm. "But it's usually to give, not receive. And the last shall be first." The ad is... More »
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A reporter once breathlessly approached, Calvin Coolidge, the U.S.’s 30th president, most notable as a man of few words. The reporter said, “Mr. President, I bet my colleague here I could get you to say... More »
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