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KareAnderson
Thomas Baekdal identified seven "tricks" to viral or word-of-mouth marketing, where "your campaign will suddenly get a life of its own...Everyone want to see it, and when they do, they all want to share it."... More »
KareAnderson
… Wendy’s insightful political commentary over at I Want to be 60.
KareAnderson
You may have “The Curse of Knowledge” as Chip and his brother Dan Heath have dubbed this phenomena in their new book, Made to Stick. As Mark Howell encapsulates it, “Ever try to lead your... More »
KareAnderson
Whoever most vividly characterizes a situation usually determines how others see it, feel about it, discuss it and act on it. How do you set the context for people to hear your view, especially if... More »
KareAnderson
… assholes can be successful. I wince at such language, intentionally used as it is by brilliant Bob Sutton who adds however, "Even if you are a successful asshole, you are still an asshole and... More »
KareAnderson
raising hell. Can't Say That Can She? Ah yes. She did. Even in her final month, dying of breast cancer, Molly Ivins wrote, "We are the people who run this country. We are the deciders... More »
KareAnderson
have our hand out," reads one advertisement that turns an outmoded stereotype on it's head, showing an open palm. "But it's usually to give, not receive. And the last shall be first." The ad is... More »
KareAnderson
A reporter once breathlessly approached, Calvin Coolidge, the U.S.’s 30th president, most notable as a man of few words. The reporter said, “Mr. President, I bet my colleague here I could get you to say... More »
KareAnderson
.. will view a situation. • American Express advises, “Don’t leave home without it.” Then, to alleviate (or aggravate?) some cardholders’ fears of buying online, the company followed up with this ad slogan, “Don’t leave... More »
KareAnderson
“My goal is to place technology into the hands of as much of the world’s population as possible,” said Advance Micro Devices’ CEO, Hector Ruiz at the World Economic Forum in Davos, Switzerland. Admirable but... More »
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February 2009 
