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How to Make Your Group a Focal Point of Attention

Posted on Jul 4th, 2007 by KareAnderson : smartpartner KareAnderson

Keep free speech alive, powerful, and peaceful. If people in your community, association, school club, or other group have strong feelings about an issue, help channel their emotions into attention-getting art. That's what the Savannah... More »

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Pink Elephants for Changing Others' Beliefs

Posted on Jul 4th, 2007 by KareAnderson : smartpartner KareAnderson

If Berkeley linguistics professor, Dr. George Lakoff <http://www.rockridgeinstitute.org/people/lakoff> had his way, the Kerry campaign would have run a commercial attacking the "baby tax." He wanted to divide the interest on the national debt by the... More »

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How Rock Star Bono Attracts Support, and You Can Too

Posted on Jul 4th, 2007 by KareAnderson : smartpartner KareAnderson

"Does stuff have to look like an action movie these days to exist in the front half of our brain? This stuff isn't even on the news. We devote more attention to things we cannot... More »

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Jumpstart Your First Customer-Attraacting Partnership

Posted on Jul 4th, 2007 by KareAnderson : smartpartner KareAnderson

First, ask yourself these questions to find the right partner and method: • What other businesses (or non-profits) are popular with your kind of customer? • What groups could add extra value to your kind... More »

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