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February 2009 
Several women in a bar are surrounded
Posted on Jun 21st, 2007
by 
KareAnderson
KareAnderson
... by anthropomorphized pigs in an ad rejected by CBS and Fox. One of the pigs goes to the men's room and gets a condom from a vending machine. Then he’s transformed into a “hero”, a handsome man who re-enters the bar and immediately attracts the attention of a previously indifferent blond.
Of course, the public discussion over this rejected ad has generated priceless visibility for Trojan.
What a criteria for picking a man eh?
So here's the rationale offered by Linda Kaplan Thaler, chief executive for the agency that created it: "It's a sign of somebody being prepared -- if the opportunity arises -- to think about their own health and the health and safety of their partner." Read the rest of the story here.
Access: Public
